Sally Fox decided she wanted to provide a natural alternative to these toxic chemicals. She would produce cotton that naturally grew in different colors.

Native Americans have long known about and used cotton that grows naturally in different colors. The fibers of these types of cotton, however, were too short to be used in a modern textile mill. Since no one cared about the toxicity of dyeing cotton until recently, these naturally-colored cottons were entirely ignored by the rest of the world.

Sally took these fibers and embarked on her own breeding program. She worked to make the fibers longer, to create several rich colors, and to breed plants that stood more upright, allowing for easier organic weed removal. She then successfully marketed cloth woven out of her fibers (Foxfibre), creating a large successful business. Many clothing companies now use her fibers to make naturally-colored organic cotton clothing.