Pleasant turned the Pleasant Company into a multi-million dollar business, according to The New York Times, "by breaking toyland's rules." Her company tries to steer clear of the the mass culture which tries to sell young girls sophisticated notions of their sexuality. The American Girls are portrayed by their accompanying books as intelligent, active and heroic; in other words, anything but traditional.

Learning to read is hard work.
The Superkids make it fun!

"Created by a teacher for teachers everywhere, the program features a lively cast of characters that engage children as no other program does. But don't be fooled by the fun! The Superkids program is a rigorous and disciplined curriculum that takes the teaching of reading and writing very seriously—and delivers results like no other. Find out why kids love it (it's fun!), why teachers love it (it works!), and what the research says."